Public Health Major Seniors By Permission
Course Instructor: Nancy R. Lee
Course Title: Social Marketing: Changing Public Behaviors for Good
Course Date: A Term (June 22-July 22)
Course Time: Tuesdays and Thursdays 4:40-7:20
This course provides an indepth and hands-on introduction to Social Marketing, a proven behavior change discipline first distinguished in the early 1970s. It has had a profound impact on influencing citizen behaviors that:
- Improve public health: Tobacco, HIV/AIDS, Obesity, Immunizations, Physical Activity
- Prevent injuries: Traffic and Pedestrian Safety, Workplace Safety, Drowning Prevention
- Protect the environment: Water Quality, Water Conservation, Air Quality, Alternative Transportation, Energy Conservation, Waste Management, Fish and Wildlife Habitats, Stormwater Runoff
- Contribute to communities: Blood Donation, Crime Prevention, Literacy, Voting
Course Learning Objectives:
- Understand the Social Marketing definition, planning process and keys to success.
- Identify appropriate applications for Social Marketing.
- Identify relevant methods and applications for marketing research.
- Learn a 10 step model for developing, implementing and evaluating a strategic social marketing campaign.
- Develop a social marketing plan, with a 4-5 person team.
- Discuss ethical principles that guide social marketing practice.
Social Marketing: Changing Behaviors for Good (5th Edition)
Nancy R. Lee, Philip Kotler (SAGE Publications, 2015).